The battle of the Hotel Loyalty Programmes: Southern Sun Frequent Guest versus Protea Hotel Prokard
I had a look into the different options of loyalty programmes for our two largest hotel chains here in SA… Protea Hotel (Twitter | Website | Loyalty Programme) and Southern Sun (Twitter | Website | Loyalty Programme), after one of my colleagues mentioned recently “I’m going to Upington and don’t really care where [the office] places me – if there was a Southern Sun maybe I would have put up a fuss but there’s no need for me to stay in the Protea over a guest house”.So, what do you think?
Which one would you choose?
|
|
Southern Sun Frequent Guest |
Protea Hotel Prokard |
|
Basic benefit level |
Executive |
No option available |
|
Qualification criteria |
Free |
No option available |
|
Loyalty rewards |
5% – 10% spend back (depending on type of hotel) |
0% |
|
Voyager miles |
y (depending on type of hotel) |
n |
|
Pay single, stay double |
y |
n |
|
Any additional discount |
0% – 15% (depending on type of hotel) |
n |
|
|
||
|
First benefit level |
Executive Preferred |
No option available |
|
Qualification criteria |
Free after 7 nights in 12 months |
No option available |
|
Loyalty rewards |
5% - 12.5% spend back (depending on type of hotel) |
0% |
|
|
||
|
Second benefit level |
Director |
Silver |
|
Qualification criteria |
Free after 20 nights in 12 months |
R395/year |
|
Loyalty rewards |
7.5% – 15% spend back (depending on type of hotel) |
1 night after 15 nights once off Plus one night every 15-40 nights |
|
Discount on rack rates |
0% |
Up to 20% |
|
Additional discount on discounted rates |
0% – 20% (depending on type of hotel) |
5% |
|
Priority reservations |
y |
n |
|
Early checkin, late checkout |
y |
y |
|
Welcome gift |
y |
n |
|
Complimentary newspaper |
y (Mon-Fri) |
n |
|
Other discount |
15% on all food and beverages 10% on Spa treatments |
n |
|
Other benefits |
Preferential Europcar Preferential Executive Carport |
Preferential Budget |
|
Complimentary room upgrades, where available |
n |
y |
|
Dedicated checkin, checkout |
y (some hotels) |
n |
|
|
||
|
Highest benefit level |
President |
Gold |
|
Qualification criteria |
Free after 60 nights in 12 months |
R1090/year |
|
Loyalty rewards |
10% – 20% spend back (depending on type of hotel) |
1 night after 15 nights once off Plus one night every 15-40 nights |
|
Discount on rack rates |
0% |
Up to 20% |
|
Additional discount on discounted rates |
0% – 20% (depending on type of hotel) |
5% |
|
Priority reservations |
y |
n |
|
Early checkin, late checkout |
y |
y |
|
Welcome gift |
y |
n |
|
Complimentary newspaper |
y (Daily) |
n |
|
Other discount |
Food and beverages up to 20% (depending on type of hotel) |
Food and beverages 25%-50% (depending on number of people) |
|
Other benefits |
10% on Spa treatments |
Preferential Budget 1 x free night any Protea 1 x stay one night, next night free and Protea 1 x Breakfast for two Plus 6 other vouchers for specified hotels Plus one time friend card use |
|
Preferential Europcar Preferential Executive Carport Loyalty Points never expire |
||
|
Complimentary room upgrades, where available |
y |
y |
|
Dedicated checkin, checkout |
y (some hotels) |
n |
|
|
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